SEO optimization services

Goals in SEO — these are measurable indicators of the usefulness of a given advertising channel.

For example:

• Traffic from search engines to your site – the more the better.
• TOP positions of the site when searching for key queries – the higher the site, the better.
• The frequency of mentions of your Brand – the more, the higher the recognition.

SEO-strategy — this is a roadmap along which the goal of promotion is achieved.
For example:

• More traffic – we expand the semantics as much as possible and build a strong content strategy, taking over the entire search demand in the business niche, starting with a large number of low-frequency queries.
• Higher TOP positions – focus on gain through external optimization.
• Increasing sales in the local region – focus on local content.

Technology in SEO — it is a constant process of keeping the site in maximum compliance with the rules set by search engines.
The world leader among search engines – Google has hundreds of ranking factors for information search results. The specificity of SEO knowledge makes promotion technology available only to experienced analysts who have correctly understood the importance of important promotion factors.

SEO-options — these are important technical entities of the site, on which the success of promotion depends.
Important SEO parameters include:

• Texts on site pages
• Page META tags
• Heading tags
• Image Alt tags
• Search Engine Bot Management Tags
• Microdata
• Page URL structure
• Service files of the site
  etc.

How SEO Works — a brief description of what is going on.

• Fixing bugs affecting the whole site
• We collect semantics for each product, group similar words
• For each group, select a page on the site
• We optimize the selected page for your keywords
• For keywords we write the text for this page
• Dewelop the Microdata
• Reinforcing external links
  repeating for all products

SEO spending — items of expenses which are accompanied by the promotion of the site.

• Payment for the analytical work of SEO-specialists
• Payment to programmers for making changes on the site
• Payment to designers and layout designers for making changes on the site
• Payment to copywriters for writing texts
• Payment to content managers for posting tests on the site, creating new pages, content management
• Link building cost
• Other additional costs

SEO Specialist — whether it is a staff member of your company or an Internet marketing agency with which you have entered into an agreement for website promotion, must provide you with the following documentation:

• Terms of reference for correcting SEO site errors (SEO Audit). Before promoting the site – you need to fix all the bugs
• List of website pages that are being optimized
• Lists of keywords linked to site pages. You should see what keywords the site is being optimized for, make sure that the goal is set correctly
• For each page of the site – internal optimization parameters (META tags, headings)
• Microdata templates for typical site pages
• Progress metrics reports
  • organic traffic
  • TOP positions of tracked keywords
• Linkbuilding reports
  etc.