SEO Audit

SEO audit gives an understanding of whether everything is fine with the site, whether there are problems that prevent traffic from search engines.

SEO audit what is it?

SEO audit is an in-depth analysis of the entire site and the identification of technical errors that violate Google’s recommendations for sites.

Why is an SEO Audit done?

Without an SEO audit, you run the risk of spending significant resources on optimizing and promoting the site, but not getting results.

How often do you need to audit?

When a new SEO-specialist starts working with the site, the audit is done as an acquaintance with the site and all its “innards”.
When redesigning the site, changing hosting, redesign. There may be software errors that need to be checked and corrected.
Regularly, once every few months, it is recommended to do repeated audits. The frequency depends on how often developers interfere with the work of the site.

What do audit results look like?

If the audit can be compared with the examination of a sick person in a clinic.
The results, however, can be understood as recipes – indications of what needs to be corrected and in what place.
The results of the audit look like this:
- successfully passed tests
- list of problems found – and terms of reference (TOR) for their elimination

What to do next?

Terms of reference are transferred to the site developers for implementation.

After the TK has been implemented, the implementation of an SEO audit is checked.

Then you can move on to Website optimization and its Active promotion.